A Little Bit of Christmas Past...

Retail displays have come along way since this little number was cutting edge!

But for now, I'm off to enjoy my holidays, so Merry Christmas and a Happy New Year to all of you - Now go do that last minute Christmas shopping.

Modular Retail Display Systems

If you're in need of some extra sales impact in your retail outlet and are looking around for the right retail display to suit your needs, but are having trouble narrowing it down to just one final selection, then maybe the answer is to go with a modular display system.

Now, before you start thinking "that sounds like some extreme hip pocket pain", just hear me out. The trick is to choose a suitable system and then slowly build on it. You might decide to start with something to attract more people into your premises, like a large advertising poster stand, for example, but you're also likely to need some extra shelving to be utilised for upcoming promotions. Then look for a portable free standing retail display stand to which you can attach large posters and display in front of your shop, which also has flexibility to accept product shelves for instore promotions.

This freestanding system shown below, also features small shelving attachments (not pictured) and would be perfect for the task:

Here is another variation on the same modular retail display theme. Only on a smaller scale and with varying display attachments - it would be perfect to fill those unused or troublesome area of you retail floor space without the expense of a custom display stand. This one doesn't even require any tools to assemble the display:

If you stock only a certain kind of product, then a more specific retail shelving or product display solution may be more suitable for you. Take a look at these two below:

I hope these examples can provide you with a little food for thought.

Good luck and good retail!

Colour Talks

Though there are some effective and eye catching retail displays stands that are works of art in themselves, often the most effective sales method is for the display stand to take a back seat and let the product take centre stage - after all the product really is the star of the show! There are exceptions and it really depends on the characteristics and features of the product, but here's a great example of keeping the display stand minimal and letting a key characteristic or feature do the talking:

This is a display stand for gay pride garden hose attachments.
Did you believe that? It's not actually anything to do with gay pride,  but they are hose attachments on display and they come in a striking array of colours. When designing the display stand for this product, the direction should have been very clear - keep the stand absolutely minimal and let the colours shine.

So when you're planning for your next retail display, be sure to identify any product characteristics that can be highlighted to create an effective and striking display. Outside of colour, this could be shape, packaging, materials or some existing promotional graphics.

Good luck and good retail!

Another Nice Wooden Shop Display Stand

I don't want to turn this into the "wooden display stand" blog, but I stumbled across this one and I thought it worth adding to the discussion due to it's different approach to construction:

This display keeps it simple, with a similar construction to a cardboard retail display stand. It's expected lifespan would not be as long as the displays and retail environments in my last post, but it's proof that the qualities of a natural timber display needn't cost the world. What's more, it's very appropriate for the product on display, which is a timber stain and demonstrates a use for wooden shop display other than the display of food stuffs.

And if you're not really in the market for a wooden display stand maybe I could interest you in some free zodiac sign symbol vectors? Are you tempted? Really, they'd look great printed on the side of nice shop display stand just like this one. Seriously, think about it.