Colour Talks

Though there are some effective and eye catching retail displays stands that are works of art in themselves, often the most effective sales method is for the display stand to take a back seat and let the product take centre stage - after all the product really is the star of the show! There are exceptions and it really depends on the characteristics and features of the product, but here's a great example of keeping the display stand minimal and letting a key characteristic or feature do the talking:

This is a display stand for gay pride garden hose attachments.
Did you believe that? It's not actually anything to do with gay pride,  but they are hose attachments on display and they come in a striking array of colours. When designing the display stand for this product, the direction should have been very clear - keep the stand absolutely minimal and let the colours shine.

So when you're planning for your next retail display, be sure to identify any product characteristics that can be highlighted to create an effective and striking display. Outside of colour, this could be shape, packaging, materials or some existing promotional graphics.

Good luck and good retail!