tag:blogger.com,1999:blog-87524395919473189452024-01-01T11:32:30.140-08:00Retail Display Stands - The Definitive GuideUnknownnoreply@blogger.comBlogger22125tag:blogger.com,1999:blog-8752439591947318945.post-29044869662236171692011-06-02T16:41:00.000-07:002011-06-02T16:43:02.537-07:00Many Store Displays Going Senior FriendlyRetailers are looking at the long-term figures and taking notice. People have been aware for years that the baby-boom generation is approaching retirement age, but no one thought of the myriad affects it would have on the retail environment.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiah4hU3pOAMBvRo3DP7JJXzgykFV_SE-TG2odwC7uxCDZ02pQc0dry-LHKdoWWdnLLsk1s1oVnt2O6Hscv4VNg-5Nyi6OByd2TI4jHt4xGe76kLt-Z8mD5njPZ-jIIDAc2yNpd2i_zvqQ/s1600/old+elderly+people+shopping.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="310" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiah4hU3pOAMBvRo3DP7JJXzgykFV_SE-TG2odwC7uxCDZ02pQc0dry-LHKdoWWdnLLsk1s1oVnt2O6Hscv4VNg-5Nyi6OByd2TI4jHt4xGe76kLt-Z8mD5njPZ-jIIDAc2yNpd2i_zvqQ/s320/old+elderly+people+shopping.jpg" width="187" /></a></div>With an aging population comes a whole new segment of the market with huge buying power. According to an article released by <a href="http://wfdd.org/nprnewsstory.php/In-An-Aging-Nation-Making-Stores-Senior-Friendly/storyid135773106/topicid1091">NPR.org</a>, "Within the next decade the number of people older than 65 is set to jump almost 30 percent." This has led many store designers and owners to rethink the way they market and sell. It's likely that, in the coming years, the market will see an increasing number of approaches and products geared more towards the senior crowd.<br />
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This isn't much of a shock. The market will always try and find ways to sell products to consumers but it's going to change more than just what's being produced. It's likely to alter the very style and function of many stores across the country. As many <a href="http://www.ebusinessappraisals.com/">business valuations</a> have shown, seniors require special consideration. For example, retailers have long employed shiny floors as a way to brighten up a store. However, some studies have show that older individuals find them disconcerting since it's often unclear if there's a spill or slick footing. Designers are already looking and ways in which they'll be called to accommodate the millions of shoppers that will be frequenting their stores in the coming decades. <br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzMFk_w0UAB3r7-ZPnhHZ8tc-UTtdyFsWIhW1KSH9PlhARH-pCE1zcMtxsG4-Eusg8N383RG-rHikDBAie_MSlruhEeCJEi623rhhKl2SDWcHSL3hMgY8AIJ8IagFQ9CD9wQvU_YpPeaFA/s1600/cvs+pharmacy+shopping.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="191" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzMFk_w0UAB3r7-ZPnhHZ8tc-UTtdyFsWIhW1KSH9PlhARH-pCE1zcMtxsG4-Eusg8N383RG-rHikDBAie_MSlruhEeCJEi623rhhKl2SDWcHSL3hMgY8AIJ8IagFQ9CD9wQvU_YpPeaFA/s400/cvs+pharmacy+shopping.jpg" width="410" /></a></div><br />
The drugstore chain, CVS, has already begun to alter the look of many of their locations in order to stay ahead of the curve. They've lowered the counters and have put carpeting in many of their stores. Walgreens has also put in magnifiers on most shelves so shoppers will be able to read the print on labels and packaging. This is an obvious switch for drugstores given that a large portion of their clientele are elderly but we're probably going to see these same changes made in stores across the country in a few years time. <br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxzyaHQ85vzC92aleEPATINR2GVwXDhZ9AH8VVV59e6sW56-X7HK8T7Q2NxpIslbGSXojYUt8ibBibItbKhwoyRopq-Qx_yBCdoee87vZ26sG0JiQcubJpWxTCDsN1xs4n7i5ZZC84Ywys/s1600/old+lady+at+pharmacy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="258" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxzyaHQ85vzC92aleEPATINR2GVwXDhZ9AH8VVV59e6sW56-X7HK8T7Q2NxpIslbGSXojYUt8ibBibItbKhwoyRopq-Qx_yBCdoee87vZ26sG0JiQcubJpWxTCDsN1xs4n7i5ZZC84Ywys/s400/old+lady+at+pharmacy.jpg" width="410" /></a></div><br />
Though simple things like electronic doors have already begun to replace normal doors, they're not everywhere. We'll probably see these go up in every merchant shop everywhere but even things like displays are going to see big changes. Ads will likely begin using larger print and muted colors. It's going to be interesting to see the changes that occur as our market retools itself to appeal to a section of the market that has been, until now, largely ignored. Who knows what changes are going to happen in the coming years.Unknownnoreply@blogger.com3tag:blogger.com,1999:blog-8752439591947318945.post-63659803100167077312011-04-20T16:27:00.000-07:002011-04-20T16:32:04.722-07:00Why Use a Pop-Up Banner Stand In a Shop Window?Anyone owning a shop knows that a beautiful display in your window is key to enticing passersby to frequent your shop. There are several options available to attract potential customers, such as window clings or tables against the window displaying wares, but many shop owners have found a new and beneficial way to brighten up the front of their shop: <a href="http://www.marlerhaley.co.uk/banner-stands/">pop up banner stands</a>.<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7AtYMMJNL91MKmD9JX724ukbzjcb1yuDDaye5ErAa8syZJxMEQC83TcDkX4ekkK0A1z8NJl7BZ7RLOSt9flIrcni36T7gkQd2pGDRzS6B6a4Z68wBYipwm7rE2NDZhUqJUuCdYCO5nyqa/s1600/banner+stands+for+retail+display.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7AtYMMJNL91MKmD9JX724ukbzjcb1yuDDaye5ErAa8syZJxMEQC83TcDkX4ekkK0A1z8NJl7BZ7RLOSt9flIrcni36T7gkQd2pGDRzS6B6a4Z68wBYipwm7rE2NDZhUqJUuCdYCO5nyqa/s400/banner+stands+for+retail+display.jpg" width="352" /></a></div>A pop up banner stand is a solid stand, usually metal and plastic, that contains a rolled up banner inside. Simply pull up the retractable banner and lock it into place, and you have a large and colourful way to reach potential clientele. Other pop up banner stands are simply a sturdy, yet lightweight stand that holds a large banner for all to see. The actual banners are often made from a sturdy fabric.<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiz6IPK_IidcRJI9MUIe-a3cAhrqfkc2szvp1gOZ4HGqEnqZ96NRZ6Nt5dNARkBRFAk1vOUdY-83iwIqucwpksK1Eb9Yc9jSs_Te5b3rVYmvxwlGJcLiCvu3S1CMN_yMW7UMPyYOeIBCo8t/s1600/Banner+stand+display.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="600" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiz6IPK_IidcRJI9MUIe-a3cAhrqfkc2szvp1gOZ4HGqEnqZ96NRZ6Nt5dNARkBRFAk1vOUdY-83iwIqucwpksK1Eb9Yc9jSs_Te5b3rVYmvxwlGJcLiCvu3S1CMN_yMW7UMPyYOeIBCo8t/s400/Banner+stand+display.jpg" width="360" /></a></div>A pop up banner stand in you store window is beneficial for a number of reasons, including:<br />
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• Portability - Banner stands are lightweight and easy to move, which makes it a breeze to set up or relocate your banner to wherever it is needed. On nice days you can place your banner outside your door to make sure every person walking or driving by sees what kind of a business you run, and if you do have any items displayed in the window, a pop up banner can serve as a beautiful and colourful accent to those items.<br />
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• Customization - Most banner companies will be able to provide printing services for your banner to ensure that you get exactly what images and words you want on your display. Some companies offer double sided banners, meaning you can have a display on each side to get the maximum amount of advertising out of your space. <br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjr5Z4SW5V6lOiouGAWvrKvUgRJn_tX17V06pPUaNDxpLptRs6kUTgxWihJbzDMG4ScmSGcBUIt7SSZPBqieyN232OTLl5lQiRDYCuKgMMxh2YqpVbPGYRRcwdDjat4SMJdBpzOhdoTYKE1/s1600/campari+pull+up+banner+display+stand.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjr5Z4SW5V6lOiouGAWvrKvUgRJn_tX17V06pPUaNDxpLptRs6kUTgxWihJbzDMG4ScmSGcBUIt7SSZPBqieyN232OTLl5lQiRDYCuKgMMxh2YqpVbPGYRRcwdDjat4SMJdBpzOhdoTYKE1/s400/campari+pull+up+banner+display+stand.jpg" width="341" /></a></div>• Easy Storage - If you aren't using your banner at the moment, the small and lightweight stand is easy to stow away and the lightweight fabric of the banner can be rolled up and packed away just as easily.<br />
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• Low Cost - Due partly to the fact that the stands are made from simple materials, having a customized pop up banner display made won't create a huge drain on your bank account, making it one of the most affordable ways to add a bit of colour to your storefront. <br />
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• Great Visibility - Pop up banner displays can be several feet in length, providing a large display that will be impossible for anyone passing by your shop to miss. <br />
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• Easy Set-Up - Window clings can be a chore to get just right and tables filled with stock are bulky and hard to manoeuvre. A pop up banner stand sets up quickly, giving you time to get back to running your business.<br />
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Pop up banner stands are an economical, easy and cost efficient way to bring people into your store, and any store owner looking for display solutions should look into purchasing pop up banner stands for their own business.Unknownnoreply@blogger.com39tag:blogger.com,1999:blog-8752439591947318945.post-7686113866765437312010-11-09T15:07:00.000-08:002010-11-09T15:07:59.352-08:00Boosting Your Bottom Line with Effective POS Displays<!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> </w:Compatibility> <w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" LatentStyleCount="156"> </w:LatentStyles> </xml><![endif]--><!--[if gte mso 10]> <style>
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In competitive retail environments, great “Point of Sale” displays can be the critical element that converts curious shopper into a serious customer. With that in mind, lets go through some tips for great <a href="http://www.moneris.com/">POS</a> displays.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMADV23f_1PXTA-z2fMD_HzAQoLOOXcZl8HcemL3y7ItaDJufrg-e5RoLI3qJkdY2GA_oaAyrqwxa9NrmRM9l94AO_rJHHLhe3qJtcKiugSZ-KaXTl2hatg4RUW1aZ_3x53K3TNyOeyY0Y/s1600/Customers+shopping+in+a+store.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="190" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMADV23f_1PXTA-z2fMD_HzAQoLOOXcZl8HcemL3y7ItaDJufrg-e5RoLI3qJkdY2GA_oaAyrqwxa9NrmRM9l94AO_rJHHLhe3qJtcKiugSZ-KaXTl2hatg4RUW1aZ_3x53K3TNyOeyY0Y/s400/Customers+shopping+in+a+store.jpg" width="400" /></a></div><br />
As customers flow through your store browsing the products on display, they are searching for one of two things: More information on the products on display, or a great bargain. “Point of Sale” displays are the ideal tool for both of these goals. By providing prices and a sales pitch to the consumer, they convert window shoppers into paying customers at a higher rate than any other type of retail display or signage.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_0nqepoxiaY5Nm-DE1ydAW1P_v0rdr8FfhPLtAH1OpwX6Y1JO0MI66uPtDLtQHoOjxWTcY1YYuMDFrCyJ6Z-eCM6C8tvdGll-QParyIrH8MZr0wwQUd48Gpel9pyQDGafxlWbQegPyuqR/s1600/In+Store+POS+Displays.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="178" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_0nqepoxiaY5Nm-DE1ydAW1P_v0rdr8FfhPLtAH1OpwX6Y1JO0MI66uPtDLtQHoOjxWTcY1YYuMDFrCyJ6Z-eCM6C8tvdGll-QParyIrH8MZr0wwQUd48Gpel9pyQDGafxlWbQegPyuqR/s400/In+Store+POS+Displays.jpg" width="400" /></a> <br />
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It all sound simple right? Well the principal is, but when it comes to choosing your <span id="goog_414160586"></span>POS<span id="goog_414160587"></span> display of choice, things start to get a little more complicated with the huge range of displays available. Will you opt for table talkers, suspended signage, floor graphics, free standing signs, a modular system, clip frames, pull up banners, shelf decals or a light box?<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_-jkWhEyj1JkvH2OuOpJEIjRr6gb8OKJqvFuchViQr78wgmsBsX-RY0YuXhGLSpZTMPT1VItsYsAUBXXzsRe9bN0xODbER8jvQcZd7uUlNK0hG6YkpGD-q5qPg9BkzRtLR6ztj9tvKoIG/s1600/Point+of+Sale+Displays.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="350" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_-jkWhEyj1JkvH2OuOpJEIjRr6gb8OKJqvFuchViQr78wgmsBsX-RY0YuXhGLSpZTMPT1VItsYsAUBXXzsRe9bN0xODbER8jvQcZd7uUlNK0hG6YkpGD-q5qPg9BkzRtLR6ztj9tvKoIG/s400/Point+of+Sale+Displays.png" width="400" /></a> <br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOQgc14QFIsPKDG-ch16VP-BWBWNTa3FJ7OvJ_iF6RLGir4FvbNDZV9AbvXKiy55Qrt5U0l5v8avZQnjHPAQ62yFK7vUtBFLh1H8FJ8xOUqTQj2KurkOgm07abn6272VZD8pCO4xX0Y3Z8/s1600/Selection+of+POS+Displays.jpg" style="margin-left: 1em; margin-right: 1em;"></a> <br />
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That’s where the professionals come in. Despite being a considerable capital investment, often the best choice is to hire a retail display consultant. Alternatively you might want to call upon your own experience in devising a display strategy for your shop. In this case there are many online suppliers of <a href="http://www.slimlinewarehouse.com.au/">POS Displays</a> and products to choose from.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOQgc14QFIsPKDG-ch16VP-BWBWNTa3FJ7OvJ_iF6RLGir4FvbNDZV9AbvXKiy55Qrt5U0l5v8avZQnjHPAQ62yFK7vUtBFLh1H8FJ8xOUqTQj2KurkOgm07abn6272VZD8pCO4xX0Y3Z8/s1600/Selection+of+POS+Displays.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="197" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOQgc14QFIsPKDG-ch16VP-BWBWNTa3FJ7OvJ_iF6RLGir4FvbNDZV9AbvXKiy55Qrt5U0l5v8avZQnjHPAQ62yFK7vUtBFLh1H8FJ8xOUqTQj2KurkOgm07abn6272VZD8pCO4xX0Y3Z8/s400/Selection+of+POS+Displays.jpg" width="400" /></a> <br />
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Whatever course of action suits your business, the one thing you can be sure of is that some action is better than none. Point of Sale display is a “trial and error” pursuit, so even if your initial efforts are not successful, you should see this not as a failure, but one step on the road to success!<br />
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So good luck… and happy Point of Sales!Unknownnoreply@blogger.com4tag:blogger.com,1999:blog-8752439591947318945.post-4736435693440110542010-10-19T15:52:00.000-07:002010-10-19T15:52:22.222-07:00Free Symbols and Arrows DownloadThe chances are if you're involved with the design side of retail display (that is the graphic design side) at some time or another you will have come across the need for some stock symbols or pictograms, or maybe a particular style of arrow that has be embeded in your mind.<br />
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Well, I don't have the time to design these types of sign and graphic elements myself and I suspect that neither do the majority of designers who are involved in developing retail graphics. That's why when I come across a valuable resource that's made my life easier, I feel compelled to share said resource.<br />
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So take a look at these:<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="http://signsanddisplays.files.wordpress.com/2010/08/symbol-sign-typeface-for-download.png?w=640&h=544" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="340" src="http://signsanddisplays.files.wordpress.com/2010/08/symbol-sign-typeface-for-download.png?w=640&h=544" width="400" /></a></div><br />
These symbols are available as a typeface and what's more they're free! Download 'em here: <a href="http://signsanddisplays.wordpress.com/2010/08/03/download-sign-symbols/">Free Sign Symbols. </a><br />
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So... do you ever feel the need to tell someone where to go?<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="http://signsanddisplays.files.wordpress.com/2010/09/arrow-symbol-icons-for-download.png?w=640&h=725" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://signsanddisplays.files.wordpress.com/2010/09/arrow-symbol-icons-for-download.png?w=640&h=725" width="352" /></a></div><br />
Then you can download these<a href="http://signsanddisplays.wordpress.com/2010/09/07/arrow-symbols-to-download-for-free/"> free arrow symbols</a> from the Signs & Symbols blog, which has a nice collection of various vector symbol and pictograms to download... along with some mildly amusing commentary.<br />
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Enjoy and use wisely!Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-8752439591947318945.post-65889455041634883072010-07-19T22:37:00.000-07:002010-07-19T22:37:47.000-07:00Retractable Queue BarriersSome of the larger retailers around use <a href="http://queue-management-barriers.blogspot.com/">retractable barriers</a> as a means of keeping queues at their cash registers in order. It's a problem that all retailers would probably like to have - so many people queueing up to buy that a means of ordering the customer line up is required. But such barriers can also be of use if you have limited space around the register area and that area becoming blocked if shoppers queue in the wrong position. Here barrier posts can be used to ensure your customers wait to be served in the most efficient area.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="http://www.exetermemories.co.uk/em/_events/pics/woolworths5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="http://www.exetermemories.co.uk/em/_events/pics/woolworths5.jpg" width="400" /></a></div><br />
One bonus of using such queue poles, is that most of these units have the facility to attach a sign holder to the top of the pole. You commonly see the sign holders displaying simple messages such as this:<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8hc_vR2apEg7IHoRjshjn_CGwPhEPTw4QVd02w9lzXVYXV_f8cpWnb2GDpoOlxJ1iSsQBZV6eXkO12_pbKRwpshUDqr3LYjbanpeDnQocbfUgGY4423jH0SXAsRcbqpeK6DjSQCJbt_H5/s1600/queue+barrier+sign.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8hc_vR2apEg7IHoRjshjn_CGwPhEPTw4QVd02w9lzXVYXV_f8cpWnb2GDpoOlxJ1iSsQBZV6eXkO12_pbKRwpshUDqr3LYjbanpeDnQocbfUgGY4423jH0SXAsRcbqpeK6DjSQCJbt_H5/s400/queue+barrier+sign.jpg" width="368" /></a></div>Would you class that as an effective use of such a sign holder? I wouldn't. Sure it's informative and your customers may need a little bit of direction to have them stand in the correct location, but I would definitely add some branding to sign like this and, even better, incorporate some promotion material into your basic ol' "queue here" message. While customers are standing inline you might as well tell them why your business is so great, or alert them to a special offer that is currently running or try to "up-sell them". Why not?<br />
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So treat your <a href="http://queuemanagementbarriers.wordpress.com/">queue barrier posts</a> like any of your other <a href="http://www.slimlinewarehouse.com.au/retail-display-pos-products.html">display stands</a> and ask yourself.... "How can I make the most of my investment in this product?" What ever your answer is, I guarantee it will be something more that the standard "Queue Here".Unknownnoreply@blogger.com7tag:blogger.com,1999:blog-8752439591947318945.post-31454460870611853502010-06-23T21:28:00.000-07:002010-06-23T21:28:06.925-07:00Suggestion and Donation BoxesThey may not be the first product you think of when you're thinking of adding to your suite of display fixtures, but a <a href="http://www.slimlinewarehouse.com.au/acrylic-donation-boxes.html">suggestion box</a> can be a great way to start a conversation with your customers. People are more likely to give candid and truthful feedback when they can put it down anonymously on a piece of paper, so they are a reliable means of getting customers thoughts on your products, service and staff. Let's face it, if people are encountering a major roadblock in the buy process, you need to know about it!<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyk-4-tcahaTCNAsWR6yqO2zbd60FyXDU-XBPbuMV5WCK9QrZXjh41y4ehU1Zu8nhkG-5T80X5swezA-sSAErvY9F0ZWGz01Ov5P1g-8jR5iYzgGlVpOSrgG_TqztAEQVisqZPnw3KRCZH/s1600/Suggestion+box+big_w.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyk-4-tcahaTCNAsWR6yqO2zbd60FyXDU-XBPbuMV5WCK9QrZXjh41y4ehU1Zu8nhkG-5T80X5swezA-sSAErvY9F0ZWGz01Ov5P1g-8jR5iYzgGlVpOSrgG_TqztAEQVisqZPnw3KRCZH/s400/Suggestion+box+big_w.jpg" width="342" /></a></div><br />
As an added bonus, when people do leave you a suggestion or comment, you can also use the form that they fill out to collect some customer infomation that you can then use to respond to their ideas or complaints and thus begin a conversation that may become a valueable long term asset. An example of this is that if a customer has made a complaint, you could in turn offer them an exclusive discount, that may make up for their grievances, but more importantly, may get them back into your store when otherwise they might have been lost.<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmnRo4EO7HJFMGC9shFm9zKLqqzv5JVdUp2KYx8dM3bylDxtchRaLWk89JQ8-zfjS8wEri6eaNRJEn7I0mBWkKc4cOQhWWeOliejuWD9ge2noY3gPGMbNQokPvXjLAss8MTdKgVrNj8pDC/s1600/small+donation+box+salvation+army.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmnRo4EO7HJFMGC9shFm9zKLqqzv5JVdUp2KYx8dM3bylDxtchRaLWk89JQ8-zfjS8wEri6eaNRJEn7I0mBWkKc4cOQhWWeOliejuWD9ge2noY3gPGMbNQokPvXjLAss8MTdKgVrNj8pDC/s400/small+donation+box+salvation+army.jpg" width="385" /></a></div>And for when it comes to employing a <a href="http://www.slimlinewarehouse.com.au/acrylic-donation-boxes.html">donation box</a>, this works more as a positive branding excersise, which of course also has the primary function of helping out your charity of choice - it's a win-win!Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-8752439591947318945.post-82332952174392714362010-06-01T19:26:00.000-07:002010-06-03T16:22:43.595-07:00Media Backdrop Banners Are HereHave you ever found yourself dreaming, that rather than having to spend all that time putting together elaborate <a href="http://slimline-warehouse.blogspot.com/">shop window displays</a>, you could get your hands on a huge banner stand that you could simply place in your shop window and let the graphics do the talking?<br />
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OK, so you probably haven't, but now that I've brought it up, what do you think? If sounds like your cup of tea, you might be keen to know that pull up banners as large as 2.4 x 2 meters are available!<br />
<br />
Usually they are refered to as <a href="http://www.slimlinewarehouse.com.au/pg/pullup/media-backdrop-banner.html">Media Backdrops</a>, as they are commonly used as a backdrop to press conferences as well as sometimes as a backdrop display for television interviews with sports men and women.<br />
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Large banner stands like these are are also used at trade shows and exhibitions, where they excel due to the fact that they are so easy to mover around - the large banner retracts into the banner dispays base, the whole unit is packed up in its carry bag for transport.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="http://www.printdesigns.com/87-377-thickbox/giant-roller-banner-stand.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="http://www.printdesigns.com/87-377-thickbox/giant-roller-banner-stand.jpg" width="320" /></a></div><br />
Anyway there's no need to dream - it's a reality. Media backdrops are here and they're just begging to be used as retail displays... so go for it!Unknownnoreply@blogger.com9tag:blogger.com,1999:blog-8752439591947318945.post-5536576494993339562010-05-30T22:25:00.001-07:002010-05-31T18:00:33.599-07:00Ten Steps for Lucrative Point of Sale Displays<meta content="text/html; charset=utf-8" http-equiv="Content-Type"></meta><meta content="Word.Document" name="ProgId"></meta><meta content="Microsoft Word 11" name="Generator"></meta><meta content="Microsoft Word 11" name="Originator"></meta><link href="file:///C:%5CDOCUME%7E1%5Cjeff%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C09%5Cclip_filelist.xml" rel="File-List"></link><o:smarttagtype name="place" namespaceuri="urn:schemas-microsoft-com:office:smarttags"></o:smarttagtype><o:smarttagtype name="City" namespaceuri="urn:schemas-microsoft-com:office:smarttags"></o:smarttagtype><style>
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<div class="MsoNormal"><div class="separator" style="clear: both; text-align: center;"><a href="http://www.cparts.co.uk/graphics/page-graphics/specialist-construction.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://www.cparts.co.uk/graphics/page-graphics/specialist-construction.jpg" width="383" /></a></div><span style="font-family: "Times New Roman";">For years marketers and major brands have known it, but now these days there is also is a wealth of consumer research proving that Point of Sale display material drives incremental retail sales.</span></div><div class="MsoNormal"><span style="font-family: "Times New Roman";"></span></div><div class="MsoNormal"><span style="font-family: "Times New Roman";"></span></div><div class="MsoNormal"><span style="font-family: "Times New Roman";"><o:p></o:p></span></div><div class="MsoNormal"><br />
<span style="font-family: "Times New Roman";">The effectiveness of this advertising combined with falling print and production costs means that this form merchandising is no longer just for the big boys. If you’ve ever considered jumping on this profitable retail band-wagon, but not know where to start, here are some of the key steps in developing a successful Point of Sale advertising campaign…<o:p></o:p></span></div><ol start="1" type="1"><li class="MsoNormal"><span style="font-family: "Times New Roman";">Your Point of Sale display must carry a ‘call to action’ message<o:p></o:p></span></li>
<li class="MsoNormal"><span style="font-family: "Times New Roman";">The display message be read and understood at a glance<o:p></o:p></span></li>
<li class="MsoNormal"><span style="font-family: "Times New Roman";">The most effective results are achieved by linking the display with other in-store advertising or a broader external advertising campaign<o:p></o:p></span></li>
<li class="MsoNormal"><span style="font-family: "Times New Roman";">Sales representatives or retail staff must be well informed on exactly how to assemble and where to place your POS display<o:p></o:p></span></li>
<li class="MsoNormal"><span style="font-family: "Times New Roman";">On that note, retail staff must be informed if there is an exclusive offering that goes along with the display<o:p></o:p></span></li>
<li class="MsoNormal"><span style="font-family: "Times New Roman";">Furthermore, retail staff can be offered an incentive to suggestively sell your deal to customers.<o:p></o:p></span></li>
<li class="MsoNormal"><span style="font-family: "Times New Roman";">Be sure that the proposed Point of <st1:city w:st="on"><st1:place w:st="on">Sale</st1:place></st1:city> elements is durable enough to last the life of the promotion<o:p></o:p></span></li>
<li class="MsoNormal"><span style="font-family: "Times New Roman";">It must be considered that all Point of Sale items be cost effectively distributed to their retail destinations<o:p></o:p></span></li>
<li class="MsoNormal"><span style="font-family: "Times New Roman";">To ensure ongoing value from your Point of Sale advertising campaigns, be sure that results can be effectively monitored and measured<o:p></o:p></span></li>
<li class="MsoNormal"><span style="font-family: "Times New Roman";">Increasingly, it is desired (and often specified) that Point of Sale displays are able to be easily and efficiently recycled.</span></li>
</ol><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Times New Roman";">By bearing these points in mind while planning and designing you next Point of Sale promotion, you’ll be able to avoid pitfalls and give yourself the best chance for success in this lucrative, yet often overlooked form of advertising. Good luck!</span><br />
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<span style="font-family: "Times New Roman";"><span style="color: #cccccc; font-size: x-small;">by Jeff Parry </span></span><br />
<span style="font-family: "Times New Roman";"></span><br />
<span style="font-family: "Times New Roman";"><o:p></o:p></span></div>Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-8752439591947318945.post-61071212259313641762010-04-18T18:39:00.000-07:002010-04-28T21:05:08.136-07:00Window Displays: Dress to Impress in Just 3 Seconds!Here’s a frightening statistic - On average a shop window display has just 3 seconds to convert passers-by into customers. Go on, count to three… 1, …2, …3. There! You just lost a customer!<br />
<br />
With that in mind, let’s not waste any more time. First off we’ll start with the very basics of what your window display will need to have any chance of impressing on your next wave of potential customers:<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://social.smasharena.com/wp-content/uploads/social.smasharena.com/2010/02/sale-shop-window.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="265" src="http://social.smasharena.com/wp-content/uploads/social.smasharena.com/2010/02/sale-shop-window.jpg" width="400" /></a></div><div style="text-align: center;"><span style="font-size: x-small;"><span style="color: #999999;">Three seconds to impress. Is your message getting through?</span></span></div><br />
<b>Calling All Shoppers</b><br />
Window displays need not only to capture the attention of passers-by, but also to motivate shoppers to act on their interest. Think about it… these people are out there shopping - they want to buy things! Your job is to convince them that your product is the answer to all their woes and to give them a good reason to buy it right NOW! First and foremost there must be a clear call to action.<br />
<br />
<b></b><br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2008/03/12/0312_frenchconnection_460x2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2008/03/12/0312_frenchconnection_460x2.jpg" width="400" /></a></div><div style="text-align: center;"><span style="font-size: x-small;"><span style="color: #999999;">A subtle call to action. Are you getting this message?</span></span></div><br />
<b>You’re Selling What?</b><br />
This seems a little obvious, but you’d be surprised how often it is over-looked. Shoppers need to understand exactly what it is that you’re selling. I can almost hear you saying it: “I’m not an idiot! Of course they get what I’m selling!” And don’t get me wrong, I’d never say you’re an idiot, just be sure to double check that the actual product hasn’t been lost in the creative masterpiece of your window display.<br />
<br />
<b></b><br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://www.antoineetmanuel.com/LAFAYETTE/vitrines5.5-site.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="http://www.antoineetmanuel.com/LAFAYETTE/vitrines5.5-site.jpg" width="400" /></a></div><div style="text-align: center;"><span style="font-size: x-small;"><span style="color: #999999;">What about this one? Are you g</span><span style="color: #999999;">etting the message? Or just getting blinded by the light?</span></span></div><br />
<b> Are We Clear?</b><br />
You need to send a clear message. And to send a clear message, you need to be clear on what your message is. Are we clear? OK, good. But this point isn’t over yet. The clearest message in the world won’t make you a cent in sales if it’s a message that people aren’t interested in hearing. This, of course, comes down to knowing your market. It’s a topic far too vast to cover here and something that I sincerely hope you already have under control - or we might as well just put down our pens and pencils and go home!<br />
<br />
OK, we counted down those three seconds and are agreed on how very brief the “window” of opportunity really is. And now we’ve also got the most basic of window display basics under control. But, unfortunately now I’ve got some more bad news for you.<br />
<br />
The reality of your situation may be even more brutal than those 3 seconds suggest. You may have the misfortune to be situated near to an extremely well-resourced department store’s window display, a TV store with vast numbers of synchronised screens, or maybe even a troupe of incredibly acrobatic street performers.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="http://media1.feonic.com/market/images/retail/Retail.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="263" src="http://media1.feonic.com/market/images/retail/Retail.jpg" width="400" /></a></div><div style="text-align: center;"><span style="color: #999999; font-size: x-small;">This may make life a little difficult</span></div><br />
Whatever it is, this surrounding “clutter” must be conquered.<br />
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It’s a simple concept, but when you consider that it might actually be well considered and thoughtfully executed clutter that has been put in place by the marketing teams of your opposition (I’m not talking about the acrobats now), then you’re talking about a marketing war. And it’s a war that you can’t afford to lose.<br />
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So how do you go about constructing a mighty window display that conquers all clutter and win the hearts and minds of today’s battle wary consumer? In just 3 seconds?<br />
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Sheeeesssh…. I don’t know…. that sounds really hard! And in truth the specifics really depend on a lot of variables such as the nature of your business, the size and location of your window display and the products you offer. But don’t despair, what I can tell you are some things that you absolutely, positively mustn’t do! And the majority of the time, that’s half the battle won. So here we go again:<br />
<ul><li>Don’t try to say (or display) too much. Tell too many stories in a limited space results in nothing but clutter – and clutter isn’t a story that anyone wants to hear. You’ve heard it before, but less really is more! A strong, clear statement will always triumph over the 'I am trying to sell you everything' approach.</li>
</ul><div class="separator" style="clear: both; text-align: center;"><a href="http://www.shopdisplays.net/wp-content/uploads/2009/11/mannequins-window.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="http://www.shopdisplays.net/wp-content/uploads/2009/11/mannequins-window.jpg" width="320" /></a></div><div style="text-align: center;"><span style="color: #999999; font-size: x-small;"> Less display, more impact!</span></div><ul><li> “Apples with Apples” is another basic principle of effective visual merchandising. Don’t be tempted to split your displays and thus dilute your window’s message. Despite some popular theories on today’s fragmented market places, consumers still appreciate the value of an expert. Set yourself up as this expert by ensuring your window displays convey the clear message that you are 'in the business' of the product that’s on display. Being the expert on that product or service gives shoppers a great reason as to come into your shop – even if they are not intending to buy. </li>
<b></b> <b></b>
<div class="separator" style="clear: both; text-align: center;"><a href="http://www.tgdaily.com/files/images/stories/article_images/apple/applesign2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://www.tgdaily.com/files/images/stories/article_images/apple/applesign2.jpg" width="300" /></a></div><div style="text-align: center;"> <span style="font-size: x-small;"><span style="color: #999999;">"Apples with apples"</span></span> </div>
<li>Don’t forget to have strong visual cues inside your shop. Remember that call to action I talked about? Clearly repeat this with your in-store displays and signage. Think of it as holding the hand of your visitors and walking them from the entrance of you shop through to the products location within. With out this link, even the most perfectly plotted and executed window display falls down.<br />
</li>
<li>Nothing speaks louder to your customers that you’re a static business bereft of ideas than a static window display doing nothing more than collecting dust week after week. Continual renewal is key, so get inspired and in turn you’ll inspire your customers! <br />
</li>
<li>Shine a little light. Lighting is an often over looked component of window displays (as well as in-store displays). And considering that it can make or break even the best displays, it’s a detail that nobody can afford to neglect. Check that the lighting is strong enough and directed on the promotional piece, product or the statement that is key to your message.</li>
<li>Get back to basics. While your busy getting inspired, be sure your not neglecting the basics. The classic shapes of the pyramid, zig zag, fan or step are visual merchandising main-stays because they work! Many an effective window display has been built using these shapes as the base frameworks within the window and there’s no reason that yours shouldn’t be the next.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="http://www.infomercantile.com/images/7/7c/Chivers-Jellies-1890s-Window-Display.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="199" src="http://www.infomercantile.com/images/7/7c/Chivers-Jellies-1890s-Window-Display.jpg" width="320" /></a></div></li>
<div class="separator" style="clear: both; text-align: center;"></div><div style="color: #999999; text-align: center;"><span style="font-size: x-small;">The classics are classics for good reason! </span></div>
<li>Visual merchandising is a specialised skill in itself. In fact it’s a combination of skill, education, artistic creativity, science and invention. You wouldn’t have an inexperienced floor staff member do your accounting for you and you should think of your visual merchandising in the same way. Having a specialist visual merchandiser do your window displays may cost a little more, but can triple its worth in sales.<br />
</li>
<li>Finally, be sure to walk the talk. If your window display is as successful as you hope it to be, it is critical that you deliver on the promise of the window. When a customer is engaged and then let down, due to a stock shortage you undermine not only the current display, but the ability of your business as a whole to deliver on its word.</li>
</ul><br />
What do you think? Feeling a little more prepared for battle? I hope so.<br />
<br />
Just remember, if you avoid the above mistakes and adhere to basic merchandising principals, you’re already well on your way to ensuring that your window display efforts are victorious. Good luck<br />
<br />
<span style="color: #999999; font-size: x-small;">Author: Jeff Parry</span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8752439591947318945.post-11329483882810353542010-02-14T21:55:00.001-08:002010-02-14T21:55:40.692-08:00Retail Display: Put some Method in the Madness<meta content="text/html; charset=utf-8" http-equiv="Content-Type"></meta><meta content="Word.Document" name="ProgId"></meta><meta content="Microsoft Word 11" name="Generator"></meta><meta content="Microsoft Word 11" name="Originator"></meta><link href="file:///C:%5CDOCUME%7E1%5CUser%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_filelist.xml" rel="File-List"></link><style>
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<div class="MsoNormal"><span style="font-family: "Times New Roman";">Do you think that putting together an effective retail displays is a matter of common sense? If so, then you’d be right. But it’s also much more than that. In fact to create a truly great visual merchandising display requires the application of a little scientific method – It’s not rocket science… it is <i>retail</i> science. <o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Times New Roman";">An ineffective or unclear display will confuse and frustrate customers. Regardless of how interested, or even intrigued, they may be with the product on display, this confusion and frustration always ends up impacting negatively on sales. You need to put some method in that madness!<o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://www.the-minds-eye.org/wp-content/uploads/2009/05/best-buy-computer-simulated-visual-merchandising-display-highq.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="280" src="http://www.the-minds-eye.org/wp-content/uploads/2009/05/best-buy-computer-simulated-visual-merchandising-display-highq.jpg" width="400" /></a></div><div class="MsoNormal"><span style="font-family: "Times New Roman";"><o:p><br />
</o:p></span></div><div class="MsoNormal"><span style="font-family: "Times New Roman";">In the following paragraphs I’ll outline some basic principals of merchandising that’ll have your customers clear headed, in control and, most importantly, reaching into their pockets to take home what’s on offer. So read on… <o:p></o:p></span></div><div class="MsoNormal" style="margin: 5pt 0pt;"><span style="font-family: "Times New Roman";">Clearly, products displayed at front of your shop will receive the most interest. More specifically, you can think of the critical zone as a 3 – 4 metre semi-circle around the entrance of your shop. This is the red zone! It’s the only display area that will determine in a shoppers mind whether or not they even want to enter your shop. It’s on this valuable piece of real estate that dreams are made… and broken. So it’s here that you need to display your top sellers and any of those wonderful little products, that may not be the cash cows, but tend to evoke fascination and interest amongst your customers.</span></div><div class="MsoNormal" style="margin: 5pt 0pt;"><span style="font-family: "Times New Roman";"></span></div><div class="MsoNormal" style="margin: 5pt 0pt;"><span style="font-family: "Times New Roman";"><o:p></o:p></span></div><div class="MsoNormal" style="margin: 5pt 0pt;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="http://www.theyardcreative.com/assets/images/portfolioProjects/threshers/Threshers_Exterior.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="328" src="http://www.theyardcreative.com/assets/images/portfolioProjects/threshers/Threshers_Exterior.jpg" width="400" /></a></div><div class="MsoNormal" style="margin: 5pt 0pt;"><span style="font-family: "Times New Roman";"><br />
</span></div><div class="MsoNormal" style="margin: 5pt 0pt;"><span style="font-family: "Times New Roman";">Well considered shop window displays grab the attention of passers by and act to draw them into your shop. Poorly considered window displays have the opposite effect. Ensure that your window display is kept fresh by redesigning the display every couple of weeks - even more frequently during peak shopping periods – and make use of some bright colour or something that contrasts with the surrounds. If you have the budget, some movement is a great ploy. Whether this be in the form of an old fashioned mechanical- style display, or an LCD screen loaded with fresh content should be dictated by the appropriateness of the technology to your product or service range.</span></div><div class="MsoNormal" style="margin: 5pt 0pt;"><span style="font-family: "Times New Roman";"></span></div><div class="MsoNormal" style="margin: 5pt 0pt;"><span style="font-family: "Times New Roman";"><o:p></o:p></span></div><div class="separator" style="clear: both; text-align: center;"><a href="http://s3images.coroflot.com/user_files/individual_files/75723_WEetAzXAm7ckvN2EVdPny0Jqo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://s3images.coroflot.com/user_files/individual_files/75723_WEetAzXAm7ckvN2EVdPny0Jqo.jpg" width="300" /></a></div><div class="MsoNormal" style="margin: 5pt 0pt;"><span style="font-family: "Times New Roman";"><br />
</span></div><div class="MsoNormal" style="margin: 5pt 0pt;"><span style="font-family: "Times New Roman";">A general rule of thumb is that products displayed on tables and walls will move! Of course the product must be appropriate for your clientele, but display hangers on walls are an effective way to highlight new products as they fall directly in the customers’ line of view. If you are planning interior renovations, think about building more wall space. If this isn’t in the budget, the next best move is to use display shelving to increase prime display space and group products into product or style categories.</span></div><div class="MsoNormal" style="margin: 5pt 0pt;"><span style="font-family: "Times New Roman";"></span></div><div class="MsoNormal" style="margin: 5pt 0pt;"><span style="font-family: "Times New Roman";"><o:p></o:p></span></div><div class="MsoNormal" style="margin: 5pt 0pt;"><span style="font-family: "Times New Roman";">People need to be able to move freely through your shop. It’s important that they have space to stand a little back from your shelves, take in the entire display and then move in closer to handle the products on show without having to be constantly thinking whether somebody else is trying to squeeze past.<o:p></o:p></span></div><div class="MsoNormal" style="margin: 5pt 0pt;"><span style="font-family: "Times New Roman";">About 1500mm to 2000mm is a good spacing while the display racking itself should be no higher than 1500mm. An investment in good quality shelving or racking can save you a lot of frustration in the long run. A quality product will be designed to facilitate day to day maintenance and add some flexibility to your display.<o:p></o:p></span></div><div class="separator" style="clear: both; text-align: center;"><a href="http://formatwarcentral.com/wp-content/uploads/2007/07/Blu-raydisplay%20copy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://formatwarcentral.com/wp-content/uploads/2007/07/Blu-raydisplay%20copy.jpg" width="300" /></a></div><div class="MsoNormal" style="margin: 5pt 0pt;"><span style="font-family: "Times New Roman";"><br />
</span></div><div class="MsoNormal" style="margin: 5pt 0pt;"><span style="font-family: "Times New Roman";">The pricing and ticketing of your products must be as uniform as possible. How often have you been in a shop, found an item that is of interest only to be unable to find a price? If there is not a staff member in the immediate vicinity you are likely to just walk away. This is an area where it is imperative to make it as easy as possible for your customers. Remember: If it’s easy to shop, then it’s easy to buy!</span></div><div class="MsoNormal" style="margin: 5pt 0pt;"><span style="font-family: "Times New Roman";"></span></div><div class="MsoNormal" style="margin: 5pt 0pt;"><span style="font-family: "Times New Roman";"><o:p></o:p></span></div><div class="MsoNormal"><br />
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<div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="http://www.the-minds-eye.org/wp-content/uploads/2009/05/sainsbury-cell-phones.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="346" src="http://www.the-minds-eye.org/wp-content/uploads/2009/05/sainsbury-cell-phones.jpg" width="400" /></a></div><br />
<div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Times New Roman";">At the end of the day, great displays equate to great sales. So don’t just throw product on the shelves and hope for the best – that’s madness. We are all creatures of habit, so play on that desire for order and understanding with a little sharply focused Retail Science. Then all there is to do is to sit back and listen to the register ring!<o:p></o:p></span></div>Unknownnoreply@blogger.com3tag:blogger.com,1999:blog-8752439591947318945.post-39850132548966752402010-01-13T21:44:00.000-08:002010-01-13T21:44:06.071-08:00A Great Little Retail ArticleI've been trawling for Display Stand and Visual Merchandising articles this morning. There is a lot of pretty poor and uninformative articles around when it comes to the topic of Retail Display, but I've managed to find one that has some great little tips and should help any retailer increase sales by simply making the most of the display space they already have available. How does that sound?<br />
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The six tips are as follow:<br />
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<b>1. The only way is up!</b><br />
<b>2. More is more!</b><br />
<b>3. Shine a little light! </b><br />
<b>4. Razzle dazzle ‘em!</b><br />
<b>5. Focus, Spotlight, Highlight!</b><br />
<b>6. Repeat, Re-shuffle and Renew! </b><br />
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Obviously that won't make a lot of sense to you, but they should get you thinking enough to go and have read of the rest of this <a href="http://www.slimlinewarehouse.com.au/tips-pos-Merchandising.html">great retail article.</a> Otherwise, good luck and... Happy Retailing.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8752439591947318945.post-85072858196484093612010-01-11T16:17:00.000-08:002010-01-11T16:17:41.203-08:00Lecterns (and Lecturns) for Retail Use?I'm going to stray somewhat off topic here and have a look at a couple of Lecterns. You couldn't exactly say that they are a retail display product, but you do see them used by travelling salesmen and the like in shopping centres and malls - they're also popular at trade shows and exhibitions, which is a bit of a cross over area for retail display.<br />
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I came across a retail display blog that features a couple of models of <a href="http://slimline-warehouse.blogspot.com/2010/01/more-lecterns-this-model-is-portable.html">lecterns (or lecturns)</a> and just thought they looked like a good product and that they could be well utilised in a retail environment. I could easily imagine one with some promo brochures displayed and manned by a staff member demonstrating a new or featured product.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiG4p1aTMBZugNzy9MdDU1pPUt5r5tcAhkWJstlwkCPPzc68RN9sjg4hxvKRrpmNy6xnGQ_JBL4fI4ov9FeQ6I8ZkpbfhDkXTiGboohQQOvqOpN6OvPguFu1IYq2ttnCzRCa2PlB7vAPNxp/s1600/lecturn.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiG4p1aTMBZugNzy9MdDU1pPUt5r5tcAhkWJstlwkCPPzc68RN9sjg4hxvKRrpmNy6xnGQ_JBL4fI4ov9FeQ6I8ZkpbfhDkXTiGboohQQOvqOpN6OvPguFu1IYq2ttnCzRCa2PlB7vAPNxp/s320/lecturn.jpg" /></a><br />
</div>Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-8752439591947318945.post-64641265109810186542010-01-04T09:00:00.000-08:002014-01-19T14:35:23.805-08:00Display Stand Design for Dynamic ExhibitiorsIf you’re about to reach into your pocket for a company stand at the next expo or exhibition in an attempt to snare some new business, it pays to ensure that your display stand design stands out from the crowd. The amount you choose to spend on your stand is limitless and if exhibition designers had their way, we’d all go broke! Regardless of how expensive or “designed” your stand is, you can’t afford to lose sight of the basic idea of exhibiting – return on investment. <br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_9BH3gpQYUfB5Jjyr8OOWOjH6z0kWGVW4YvMIunMo9t9nnIabl_gSn_xgGLLXyk2W0k-Ndsot-qnZUkiH_qU99ySHS_Oaw7OJl-j8rChvpalLKBaX302SImCxWHdPSrqW8B6gl77jFoyI/s1600-h/front+side.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_9BH3gpQYUfB5Jjyr8OOWOjH6z0kWGVW4YvMIunMo9t9nnIabl_gSn_xgGLLXyk2W0k-Ndsot-qnZUkiH_qU99ySHS_Oaw7OJl-j8rChvpalLKBaX302SImCxWHdPSrqW8B6gl77jFoyI/s400/front+side.jpg" /></a><br />
</div><div style="text-align: center;"><span style="background-color: white; color: #999999; font-size: x-small;">A great example of using product and colour to create an effective display stand that commands attention</span><br />
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<b>Display stand design trends</b><br />
Clearly you need a stand that not only reflects your business and illustrates your product, but it must catch the attention of passers by. It’s possible to create eye-catching and visually exciting display stands using only a simple portable display combined with some top quality graphics that will have your business standing out from the rest. <br />
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As with products on the market there are clear and identifiable trends in portable display stands as designers and manufacturers jostle to come up with the next big thing. Pull up banner stands were once the buzz word - and now everyone’s using them. That’s not to say that they don’t have their place, but serious exhibitors must keep abreast of all the new systems that are coming on to the market if they want to keep pace with their competition and have a display stand that really shines.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="http://www.made-in-china.com/image/2f0j00FejthnqrfElSM/Pop-Up-Display-Banner-Stands-JH10-9-1-.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://www.made-in-china.com/image/2f0j00FejthnqrfElSM/Pop-Up-Display-Banner-Stands-JH10-9-1-.jpg" width="286" /></a><br />
</div><div style="color: #999999; text-align: center;"><span style="font-size: x-small;"> New systems allow for more dynamic shapes and constructions</span><br />
</div><br />
<b>Types of display stand systems</b><br />
There is a range of options to consider when it comes to choosing your display system, all with their own unique characteristics. You may choose to attract attention with sheer force by opting for a stand that allows for a huge graphic area. Or it may be the shape or construction of the stand that separates you from your competitors. Stands are currently available with striking curved display shells, intriguing geometric stand designs or ingenious locking panels.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="http://img.archiexpo.com/images_ae/photo-g/portable-exhibition-stand-161327.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://img.archiexpo.com/images_ae/photo-g/portable-exhibition-stand-161327.jpg" width="293" /></a><br />
</div><div class="separator" style="clear: both; text-align: center;"><span style="color: #999999; font-size: x-small;">An expandable display stand system allows you to customise a stand to your needs and add to the stand in future years </span><br />
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An expandable system is always a good option in that it will allow you to add panels and create different shapes or when you need to upgrade to a larger display stand for future trade exhibitions, you can simply add to your existing display rather than starting from scratch.<br />
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<b>Graphic design</b><br />
Many suppliers have in-house designers who can provide graphics for your stand to your exact requirements, whether it's a company logo, message or other visuals. But be warned about using “free” or even low cost graphic design options, as the cold truth of the matter is that you most often get what you pay for. Effective display stands work because they thrust your graphics forward into the view of your target audience. So why pay all that money for the latest display stand or system just to present a sub-standard image of your company? It’s your stands graphics that will allow it to really shine and to reach its full marketing potential.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="http://www.displays4media.co.uk/graphics/Exhibition/Multimedia_stand.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="http://www.displays4media.co.uk/graphics/Exhibition/Multimedia_stand.JPG" width="400" /></a><br />
</div><div style="text-align: center;"><span style="color: #999999; font-size: x-small;">Large text is easy to read from afar and ensures your message gets heard</span><br />
</div><br />
If you are creating your own graphics, remember that colour is a great way to create impact, so use it wisely. The clarity of your display message is critical, so don’t fall into the common pitfall of trying to give too much information and losing the clarity of your display stands message. The message of your display needs to be effective both up close and in attracting viewers from across a crowded exhibition hall, so at least some images and text should be large, while some smaller scale detail can be included to be read by the viewer after they approach your stand.<br />
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<b>Lighting and accessories</b><br />
A brightly lit display stand attracts attention, while spot lighting allows you to really highlight a particular message or product, or maybe just your company logo. Be sure to ask your supplier about display stand lighting options and be clear about the supply of power supply and where it will be available to you on the day of the display.<br />
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</div><br />
There are a range of other display accessories designed to help make your display stand design a success and ensure that your message gets heard, so consider display products such as brochure holders, poster displays, banners and counters. And bear in mind that, as mentioned earlier, some display systems are modular and come with their own array of compatible and co-ordinating add-ons that will give your stand a strong and cohesive look with the flexibility to suit the display space.<br />
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An effective display stand that stands out form the crowd must be more than just a talking point, but should be viewed as a priceless marketing tool with the potential to increase sales and generate leads that could potentially provide a income stream for years to come. So be sure to plan well ahead and enlist the help of an experienced display stand supplier to advise you what’s best for your business and happy exhibiting!<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbwlKmnW9g5v-fwO6DXeP8tHov9tFuSnUbiwfIokgoB2ZVtUJ_punk1U83kUgn9q6cWpucWy2a3VlLOPqo-saXLgoSmObkSJiHiJDoVz51F2tGVEdvm21UhvgypG64XHVMibIJCTb_fZKa/s1600-h/DSCN5083.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbwlKmnW9g5v-fwO6DXeP8tHov9tFuSnUbiwfIokgoB2ZVtUJ_punk1U83kUgn9q6cWpucWy2a3VlLOPqo-saXLgoSmObkSJiHiJDoVz51F2tGVEdvm21UhvgypG64XHVMibIJCTb_fZKa/s400/DSCN5083.JPG" /></a><br />
</div><div style="text-align: center;"><span style="color: #999999; font-size: x-small;">See more images of this great <a href="http://slimline-warehouse.blogspot.com/2009/08/shows-over.html">display stand</a> here</span><br />
</div>Unknownnoreply@blogger.com12tag:blogger.com,1999:blog-8752439591947318945.post-51379062580941707092009-12-22T17:23:00.000-08:002009-12-22T17:24:36.429-08:00A Little Bit of Christmas Past...<div class="separator" style="clear: both; text-align: center;"><a href="http://www.thecoca-colacompany.com/heritage/img/cokelore_santa_toys_cutout.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="284" src="http://www.thecoca-colacompany.com/heritage/img/cokelore_santa_toys_cutout.jpg" width="320" /></a><br />
</div><div class="separator" style="clear: both; text-align: left;">Retail displays have come along way since this little number was cutting edge!<br />
</div><div class="separator" style="clear: both; text-align: left;">But for now, I'm off to enjoy my holidays, so Merry Christmas and a Happy New Year to all of you - Now go do that last minute Christmas shopping. <br />
</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8752439591947318945.post-20619011703454952662009-12-14T20:25:00.000-08:002009-12-14T20:25:04.576-08:00Modular Retail Display SystemsIf you're in need of some extra sales impact in your retail outlet and are looking around for the right retail display to suit your needs, but are having trouble narrowing it down to just one final selection, then maybe the answer is to go with a modular display system.<br />
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Now, before you start thinking "that sounds like some extreme hip pocket pain", just hear me out. The trick is to choose a suitable system and then slowly build on it. You might decide to start with something to attract more people into your premises, like a large advertising poster stand, for example, but you're also likely to need some extra shelving to be utilised for upcoming promotions. Then look for a portable free standing retail display stand to which you can attach large posters and display in front of your shop, which also has flexibility to accept product shelves for instore promotions.<br />
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This freestanding system shown below, also features small shelving attachments (not pictured) and would be perfect for the task:<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuYpgNupTePdAcjJ2k9wiBNWLCJ4TaF0g5DndyNXfXROqdAdvLFSeLVMOZh3U-ABXVsegLNJMbmQ2_bfwvbjF5r_mwYb_CQMpaktSY95iJle4KG6ODwz2NFg_Wi4Cjq6oMpgAoeomGdeLH/s1600-h/Sages+System+Display+Stands+low+res.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuYpgNupTePdAcjJ2k9wiBNWLCJ4TaF0g5DndyNXfXROqdAdvLFSeLVMOZh3U-ABXVsegLNJMbmQ2_bfwvbjF5r_mwYb_CQMpaktSY95iJle4KG6ODwz2NFg_Wi4Cjq6oMpgAoeomGdeLH/s400/Sages+System+Display+Stands+low+res.jpg" /></a><br />
</div><br />
Here is another variation on the same modular retail display theme. Only on a smaller scale and with varying display attachments - it would be perfect to fill those unused or troublesome area of you retail floor space without the expense of a custom display stand. This one doesn't even require any tools to assemble the display:<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="http://www.printing.ie/media/images/porter/a-Tool-Free-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="287" src="http://www.printing.ie/media/images/porter/a-Tool-Free-1.jpg" width="400" /></a><br />
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If you stock only a certain kind of product, then a more specific retail shelving or product display solution may be more suitable for you. Take a look at these two below:<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="http://www.fidelitymi.com/catalogoonline/kwikTrayWeb.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="224" src="http://www.fidelitymi.com/catalogoonline/kwikTrayWeb.jpg" width="320" /></a><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="http://hookstore.com/images/kwikstak_hookstore.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="256" src="http://hookstore.com/images/kwikstak_hookstore.jpg" width="320" /></a><br />
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I hope these examples can provide you with a little food for thought.<br />
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Good luck and good retail!Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-8752439591947318945.post-33397821655037225022009-12-07T16:26:00.000-08:002009-12-07T16:26:47.177-08:00Colour TalksThough there are some effective and eye catching retail displays stands that are works of art in themselves, often the most effective sales method is for the display stand to take a back seat and let the product take centre stage - after all the product really is the star of the show! There are exceptions and it really depends on the characteristics and features of the product, but here's a great example of keeping the display stand minimal and letting a key characteristic or feature do the talking:<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="http://designzoo.com/portfolio/portfolio_images/dramm_display.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="http://designzoo.com/portfolio/portfolio_images/dramm_display.jpg" width="320" /></a><br />
</div><br />
This is a display stand for gay pride garden hose attachments.<br />
Did you believe that? It's not actually anything to do with gay pride, but they are hose attachments on display and they come in a striking array of colours. When designing the display stand for this product, the direction should have been very clear - keep the stand absolutely minimal and let the colours shine.<br />
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So when you're planning for your next retail display, be sure to identify any product characteristics that can be highlighted to create an effective and striking display. Outside of colour, this could be shape, packaging, materials or some existing promotional graphics.<br />
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Good luck and good retail!Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8752439591947318945.post-87545982468280458272009-12-02T21:02:00.000-08:002010-12-15T16:16:29.961-08:00Another Nice Wooden Shop Display StandI don't want to turn this into the "wooden display stand" blog, but I stumbled across this one and I thought it worth adding to the discussion due to it's different approach to construction:<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="http://www.lignumdisplaystands.co.uk/images/conceptimages/Lignum%20Display%20Stands%20ronseal.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="http://www.lignumdisplaystands.co.uk/images/conceptimages/Lignum%20Display%20Stands%20ronseal.jpg" width="156" /></a></div><br />
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This display keeps it simple, with a similar construction to a cardboard retail display stand. It's expected lifespan would not be as long as the displays and retail environments in my last post, but it's proof that the qualities of a natural timber display needn't cost the world. What's more, it's very appropriate for the product on display, which is a timber stain and demonstrates a use for wooden shop display other than the display of food stuffs.<br />
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And if you're not really in the market for a wooden display stand maybe I could interest you in some <a href="http://signsanddisplays.wordpress.com/2010/11/28/zodiac-sign-symbol-vectors-free-download/">free zodiac sign symbol vectors</a>? Are you tempted? Really, they'd look great printed on the side of nice shop display stand just like this one. Seriously, think about it.Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-8752439591947318945.post-55942163420763538932009-11-24T19:48:00.000-08:002009-11-29T14:03:26.630-08:00Using Wood for Retail DisplayThat last little wooden counter top display stand that I posted up got me thinking about the use of timber in creating rustic-type retail displays that have the effect of providing a little retail display time travel. Back to a time when display stands were, simple, functional and dare I say it... honest. True this style of shop interior is only suited to a very small niche of retail businesses, but IMHO they are also just nice to look at. Here's a good example of a fit out for a wine merchant that uses a lot of wood for their displays and fixtures:<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="http://www.cherriesandclay.com/wp-content/uploads/2009/04/terroir_3bottles.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="http://www.cherriesandclay.com/wp-content/uploads/2009/04/terroir_3bottles.jpg" width="320" /></a><br />
</div>A very suitable application in that wine is an age old product that is produced, or at least farmed, in rural areas.<br />
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On a smaller scale this display stand below is a demonstration of wood being used appropriately for a fine food display, again invoking that natural, rustic, farm-style feel that lends itself particularly well to the display of consumables such as food and wine:<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="http://www.coastalwoodworks.com/wp-content/uploads/2009/09/wood-display-shelving-food.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="http://www.coastalwoodworks.com/wp-content/uploads/2009/09/wood-display-shelving-food.jpg" width="213" /></a><br />
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This same tactic that is being used more and more by large supermarkets and chains to counter act the disconnect between people and their food and the faceless-ness of large retail establishments. Wooden retail displays are used to create a wholesome feel that in an age where people again long to feel connected with the source of their food. Some might call it smart marketing, while some may be a little more cynical - I'll let you be the judge.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8752439591947318945.post-8912418555635955982009-11-23T17:09:00.000-08:002009-11-23T18:53:56.597-08:00An Earthy (and Likely Smelly) Display Stand<div class="separator" style="clear: both; text-align: center;"><a href="http://www.ancientwisdom.biz/pics/rds-119.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="http://www.ancientwisdom.biz/pics/rds-119.jpg" width="247" /></a><br />
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Just thought I'd post up a little inspiration for the modern day hippies out there, or those of you that have alternative type businesses - even the alternative crowd are out to make a buck these days.<br />
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I like the way that this display uses carved timber to create a natural feel, then contrasts that with some eye catching colour. The repetition of the incense sticks also helps to draw the viewer's eye - and I'm sure there is an effect on your nose as well.<br />
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All in all a nice catchy little display that's a little out side the box.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-8752439591947318945.post-79162367813221397112009-11-23T16:50:00.001-08:002009-12-02T21:03:33.914-08:00Six Retail Display Tips to get Your Register Ringing!<div style="font-family: inherit;">Retail is tough!<br />
</div><div style="font-family: inherit;"><br />
</div><div style="font-family: inherit;">Even if your product is totally unique, there’s always competition. There is undoubtedly another shop down the street aiming for your customers' wallet. Your customers cash is limited, but their choices of where to spend it are infinite.<o:p></o:p> And although there is a wide range of success factors in retail, the choice of display stand is one of the key factors in attracting customers and enticing them to spend.<o:p></o:p><br />
</div><ul style="font-family: inherit;" type="disc"><li class="MsoNormal">Do your display stands attract and interest the customer? <o:p></o:p></li>
<li class="MsoNormal">Are the displays busy and possibly overwhelming and confusing the viewer? <o:p></o:p></li>
<li class="MsoNormal">Is the display eyecatching and remarkable?<o:p></o:p></li>
</ul><div class="MsoNormal" style="font-family: inherit;">Here’s 6 sure fire tips to help you create retail and shop displays that will get the customers' attention:<br />
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</div><div class="MsoNormal" style="font-family: inherit;"><div class="separator" style="clear: both; text-align: center;"><a href="http://www.shopdisplays.net/wp-content/uploads/2009/10/Window-shop-display-paper-art.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="293" src="http://www.shopdisplays.net/wp-content/uploads/2009/10/Window-shop-display-paper-art.jpg" width="400" /></a><br />
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</div><b>1. Focal point, focal point, focal point!</b><o:p></o:p><br />
<br />
</div><div class="MsoNormal" style="font-family: inherit;">Overwhelming or a boring displays and display stands can both suffer the same problem - No focal point! You need to think about the following:<o:p></o:p><br />
</div><ul style="font-family: inherit;" type="disc"><li class="MsoNormal">Where will your customers want to look? <o:p></o:p></li>
<li class="MsoNormal">Is there a central feature you want them to notice? <o:p></o:p></li>
<li class="MsoNormal">How will the eye travel through the display? <o:p></o:p></li>
</ul><div class="MsoNormal" style="font-family: inherit;">Don't just leave this to chance – take control and plan what the customer should do when they see the display. Is it a new product that’s the focal point, with complimentary items placed in close proximity to encourage multiple sales, or is a printed or digital advertisement your most effective sales tool? <br />
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<br />
</div><div class="MsoNormal" style="font-family: inherit;">Many table displays and window presentations are too low. The focal point must be at eye level to the majority of views – this is at between 1200 – 1500mm. With so much stimulation in the average shopping environment, anything that isn’t right in front of the consumer is lost – you’ve got to make it as easy as possible<o:p></o:p><br />
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</div><div class="MsoNormal" style="font-family: inherit;"><div class="separator" style="clear: both; text-align: center;"><a href="http://www.apartmenttherapy.com/uimages/la/012009miloshoes01.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="283" src="http://www.apartmenttherapy.com/uimages/la/012009miloshoes01.jpg" width="400" /></a><br />
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<b>2. Use the basic design elements of line and shape</b><o:p></o:p><br />
<br />
</div><div class="MsoNormal" style="font-family: inherit;">Don't just put your products together willy-nilly. Practice drawing a quick layout to help you visualize the plan for your design – don’t say “But I can’t draw”, it doesn’t need to be a work of art, just something to help you visualise your display or display stand.<o:p></o:p><br />
</div><ul style="font-family: inherit;" type="disc"><li class="MsoNormal">Will your layout be horizontal or vertical? <o:p></o:p></li>
<li class="MsoNormal">Will the products be arranged in straight or curved lines, in a pyramid or circular shape? <o:p></o:p></li>
<li class="MsoNormal">Will the design combine a variety of elements, or just one?<o:p></o:p></li>
</ul><div class="MsoNormal" style="font-family: inherit;">To experiment with this, draw rectangle that is roughly the same shape as your display space. Sketch geometric shapes such as squares, rectangles, circles, semi-circles and triangles in various combinations to get a sense of an appealing and functional layout.<o:p></o:p><br />
<br />
</div><div class="MsoNormal" style="font-family: inherit;"><b>3. Create balance</b><o:p></o:p><br />
<br />
</div><div class="MsoNormal" style="font-family: inherit;">Effective displays have visual balance. Dark colours are visually heavier than lighter shades and large objects appear heavier than small ones. It may seem obvious now, but do you consciously consider this factor when building displays? It’s a more scientific approach than just rearranging things until they just “look right”.<br />
<br />
</div><div class="MsoNormal" style="font-family: inherit;">Generally larger, darker items would be placed near the bottom of a display and lighter items at the top to avoid appearing top heavy. Placing too many items, or heavy looking items on one side appears unbalanced. A grouping of many items on one side of the display can be balanced by one heavy item in just the right place on the other side. Think of weights on an old fashioned scale to get an idea of how this works.<o:p></o:p><br />
<br />
</div><div class="MsoNormal" style="font-family: inherit;">“The only balance I care about is the balance in my cash register”- True, that’s the end game, but this is how we get there. We all respond emotionally to visual stimuli and creating a display is about creating a mood and a desire within the consumer – a mood to buy. Lack of balance creates an impression of instability and anxiousness and even if the consumer is not even aware of the feeling, he or she will search out an environment or shop display stand that gives them a positive feeling.<o:p></o:p><br />
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</div><div class="MsoNormal" style="font-family: inherit;"><b>4. KISS: Keep it Simple, Stupid!</b><o:p></o:p><br />
<br />
</div><div class="MsoNormal" style="font-family: inherit;">You don’t want to try and do too much and end up with a mess. The goal is to attract attention to the product. Simple geometric rows are often the best way to display you product to shoppers. Too often I have seen displays where every row or shelf has a different arrangement and all the focal point are lost.<o:p></o:p><br />
<br />
</div><div class="MsoNormal" style="font-family: inherit;">It’s got to be easy for the customer to find what they are looking for and to make sense of the products on display. So keep your groupings logical by grouping similar products together, then complimentary products nearby. Some “air” in your shop can also help people have an overview of your displays and find exactly what they’re looking for.<br />
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</div><div class="separator" style="clear: both; font-family: inherit; text-align: center;"><a href="http://www.dlfny.org/images/Lacoste.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="265" src="http://www.dlfny.org/images/Lacoste.jpg" width="400" /></a><br />
</div><div style="font-family: inherit;"><br />
</div><div class="MsoNormal" style="font-family: inherit;"><b>5. Be Bright! Use suitable lighting</b><o:p></o:p><br />
<br />
</div><div class="MsoNormal" style="font-family: inherit;">Lighting is overlooked far too often despite it being an absolutely critical factor in the “feel” and mood of you shop. When budgeting for store fixtures and merchandising, display lighting is not an extra – it’s an investment. Illuminating displays properly can be the difference between a retail display that has people passing by or commands their attention to an exciting presentation of colour and order.<o:p></o:p><br />
<br />
</div><div class="MsoNormal" style="font-family: inherit;">Retail or shop displays should not be lit directly from the above, or you’ll get dark and unattractive shadows reducing your display’s impact. Lights should be slightly off to the side, and to the front of the display, enhancing the 3-dimensional quality of the product. Ideally your retail display will be lit from multiple angles and lighting will need to be adjusted every time you refresh your display.<o:p></o:p><br />
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</div><div class="MsoNormal" style="font-family: inherit;">Without good adjustable display lighting on display stands and shop windows, you’re fighting an uphill battle. Find yourself a good lighting store and maximise your displays today – or your losing customers (and money!) by the minute.<o:p></o:p><br />
<br />
</div><div class="MsoNormal" style="font-family: inherit;"><b>6. Seeing your display as a 3D object</b><o:p></o:p><br />
<br />
</div><div class="MsoNormal" style="font-family: inherit;">When you’ve got together the basic concept of your display, step back and look at it, but not just from the front, very few people will see it standing directly in front of it. And most displays are approached from the side, or the back or across the room!<o:p></o:p><br />
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</div><div class="MsoNormal" style="font-family: inherit;">Put yourself in the customers shoes and approach your display from all possible angles and view it as a customer would.<o:p></o:p><br />
</div><ul style="font-family: inherit;" type="disc"><li class="MsoNormal">Where’s the focal point and is it placed appropriately? <o:p></o:p></li>
<li class="MsoNormal">Should the display stand be angled to the shopper’s viewpoint? <o:p></o:p></li>
<li class="MsoNormal">Is the signage visible and readable? <o:p></o:p></li>
<li class="MsoNormal">Have you managed to keep a balanced design?<o:p></o:p></li>
</ul><div class="MsoNormal" style="font-family: inherit;">Despite the 3D nature of displays, there is still an optimal viewing angle and you need to make sure that it’s the one that most of the customers will see – just don’t get 100% stuck on it at the cost of all else.<o:p></o:p><br />
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</div><div class="MsoNormal" style="font-family: inherit;">So there you go! My six simple retail display stand tips to create amazing, dynamic displays that command customer’s attention and are sure to get your registers ringing!<o:p></o:p><br />
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</div><div class="MsoNormal"><div style="font-family: inherit;">Good luck and good retail!<br />
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</div><div class="separator" style="clear: both; font-family: inherit; text-align: center;"><a href="http://i32.photobucket.com/albums/d3/sikfred/ist2_1279828_australian_money.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="http://i32.photobucket.com/albums/d3/sikfred/ist2_1279828_australian_money.jpg" width="320" /></a><br />
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</div>Unknownnoreply@blogger.com5tag:blogger.com,1999:blog-8752439591947318945.post-58920423775659961942009-11-23T15:18:00.000-08:002009-11-23T15:18:59.643-08:00Retail Display Stands That Sell!<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKoaZ46IKEAWnYAkhVRB1R7doKXx-01STeLCqiFHZzkGdYnPLiuDvi_IJWgqoH7g54WZKpRmo7jVsX3X2HKsaovxYSURw1bA1qLLUHEeWtp2QoGKIdAZUkpXbd1VFqLF26EjoVyanOXkFT/s1600/retail+display+stands.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKoaZ46IKEAWnYAkhVRB1R7doKXx-01STeLCqiFHZzkGdYnPLiuDvi_IJWgqoH7g54WZKpRmo7jVsX3X2HKsaovxYSURw1bA1qLLUHEeWtp2QoGKIdAZUkpXbd1VFqLF26EjoVyanOXkFT/s320/retail+display+stands.jpg" /></a><br />
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Hi and welcome to Retail Display Stands - The Definitive Guide. With in the posts of this blog you'll find everything you need to help you choose and get the utmost from your shop displays. Choosing the right display for your businesses needs can be a daunting task regardless of whether you're just starting out in Retail or you're a veteran. And as more and more display products come on to the market it only gets harder!<br />
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Like, is the investment in LCD video displays worth the cost, or are tried and trusted A-board or A-frame signs a better value for money option? There's plenty of big questions when you're talking retail display stands and I'll be doing my level best to answer some of them and make choosing your Retail or Shop display a simple and rewarding (that's in $$$ terms of course) experience.<br />
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Cheers, Jeff.Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-8752439591947318945.post-86710262227510931992009-01-01T22:21:00.000-08:002010-04-11T22:24:15.446-07:00Exchange LinksIf you would like us to add your URL, a banner, or keyworded link to our Retail Display Stands blogroll, just link to us from your website using the words <b>Retail Display Stands</b>.<br />
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Once the link is active, let us know by emailing jeff[at]csandg.com.au and we'll put a link up to your site from our home page. Thanks for you interest and we hope to hear from you!Unknownnoreply@blogger.com1