Wednesday, June 23, 2010

Suggestion and Donation Boxes

They may not be the first product you think of when you're thinking of adding to your suite of display fixtures, but a suggestion box can be a great way to start a conversation with your customers. People are more likely to give candid and truthful feedback when they can put it down anonymously on a piece of paper, so they are a reliable means of getting customers thoughts on your products, service and staff. Let's face it, if people are encountering a major roadblock in the buy process, you need to know about it!


As an added bonus, when people do leave you a suggestion or comment, you can also use the form that they fill out to collect some customer infomation that you can then use to respond to their ideas or complaints and thus begin a conversation that may become a valueable long term asset. An example of this is that if a customer has made a complaint, you could in turn offer them an exclusive discount, that may make up for their grievances, but more importantly, may get them back into your store when otherwise they might have been lost.
And for when it comes to employing a donation box, this works more as a positive branding excersise, which of course also has the primary function of helping out your charity of choice - it's a win-win!

Tuesday, June 1, 2010

Media Backdrop Banners Are Here

Have you ever found yourself dreaming, that rather than having to spend all that time putting together elaborate shop window displays, you could get your hands on a huge banner stand that you could simply place in your shop window and let the graphics do the talking?

OK, so you probably haven't, but now that I've brought it up, what do you think? If sounds like your cup of tea, you might be keen to know that pull up banners as large as 2.4 x 2 meters are available!

Usually they are refered to as Media Backdrops, as they are commonly used as a backdrop to press conferences as well as sometimes as a backdrop display for television interviews with sports men and women.

Large banner stands like these are are also used at trade shows and exhibitions, where they excel due to the fact that they are so easy to mover around - the large banner retracts into the banner dispays base, the whole unit is packed up in its carry bag for transport.


Anyway there's no need to dream - it's a reality. Media backdrops are here and they're just begging to be used as retail displays... so go for it!