I've been trawling for Display Stand and Visual Merchandising articles this morning. There is a lot of pretty poor and uninformative articles around when it comes to the topic of Retail Display, but I've managed to find one that has some great little tips and should help any retailer increase sales by simply making the most of the display space they already have available. How does that sound?
The six tips are as follow:
1. The only way is up!
2. More is more!
3. Shine a little light!
4. Razzle dazzle ‘em!
5. Focus, Spotlight, Highlight!
6. Repeat, Re-shuffle and Renew!
Obviously that won't make a lot of sense to you, but they should get you thinking enough to go and have read of the rest of this great retail article. Otherwise, good luck and... Happy Retailing.
Wednesday, January 13, 2010
Monday, January 11, 2010
Lecterns (and Lecturns) for Retail Use?
I'm going to stray somewhat off topic here and have a look at a couple of Lecterns. You couldn't exactly say that they are a retail display product, but you do see them used by travelling salesmen and the like in shopping centres and malls - they're also popular at trade shows and exhibitions, which is a bit of a cross over area for retail display.
I came across a retail display blog that features a couple of models of lecterns (or lecturns) and just thought they looked like a good product and that they could be well utilised in a retail environment. I could easily imagine one with some promo brochures displayed and manned by a staff member demonstrating a new or featured product.
I came across a retail display blog that features a couple of models of lecterns (or lecturns) and just thought they looked like a good product and that they could be well utilised in a retail environment. I could easily imagine one with some promo brochures displayed and manned by a staff member demonstrating a new or featured product.
Monday, January 4, 2010
Display Stand Design for Dynamic Exhibitiors
If you’re about to reach into your pocket for a company stand at the next expo or exhibition in an attempt to snare some new business, it pays to ensure that your display stand design stands out from the crowd. The amount you choose to spend on your stand is limitless and if exhibition designers had their way, we’d all go broke! Regardless of how expensive or “designed” your stand is, you can’t afford to lose sight of the basic idea of exhibiting – return on investment.
Display stand design trends
Clearly you need a stand that not only reflects your business and illustrates your product, but it must catch the attention of passers by. It’s possible to create eye-catching and visually exciting display stands using only a simple portable display combined with some top quality graphics that will have your business standing out from the rest.
As with products on the market there are clear and identifiable trends in portable display stands as designers and manufacturers jostle to come up with the next big thing. Pull up banner stands were once the buzz word - and now everyone’s using them. That’s not to say that they don’t have their place, but serious exhibitors must keep abreast of all the new systems that are coming on to the market if they want to keep pace with their competition and have a display stand that really shines.
Types of display stand systems
There is a range of options to consider when it comes to choosing your display system, all with their own unique characteristics. You may choose to attract attention with sheer force by opting for a stand that allows for a huge graphic area. Or it may be the shape or construction of the stand that separates you from your competitors. Stands are currently available with striking curved display shells, intriguing geometric stand designs or ingenious locking panels.
An expandable system is always a good option in that it will allow you to add panels and create different shapes or when you need to upgrade to a larger display stand for future trade exhibitions, you can simply add to your existing display rather than starting from scratch.
Graphic design
Many suppliers have in-house designers who can provide graphics for your stand to your exact requirements, whether it's a company logo, message or other visuals. But be warned about using “free” or even low cost graphic design options, as the cold truth of the matter is that you most often get what you pay for. Effective display stands work because they thrust your graphics forward into the view of your target audience. So why pay all that money for the latest display stand or system just to present a sub-standard image of your company? It’s your stands graphics that will allow it to really shine and to reach its full marketing potential.
If you are creating your own graphics, remember that colour is a great way to create impact, so use it wisely. The clarity of your display message is critical, so don’t fall into the common pitfall of trying to give too much information and losing the clarity of your display stands message. The message of your display needs to be effective both up close and in attracting viewers from across a crowded exhibition hall, so at least some images and text should be large, while some smaller scale detail can be included to be read by the viewer after they approach your stand.
Lighting and accessories
A brightly lit display stand attracts attention, while spot lighting allows you to really highlight a particular message or product, or maybe just your company logo. Be sure to ask your supplier about display stand lighting options and be clear about the supply of power supply and where it will be available to you on the day of the display.
A great example of using product and colour to create an effective display stand that commands attention
Display stand design trends
Clearly you need a stand that not only reflects your business and illustrates your product, but it must catch the attention of passers by. It’s possible to create eye-catching and visually exciting display stands using only a simple portable display combined with some top quality graphics that will have your business standing out from the rest.
As with products on the market there are clear and identifiable trends in portable display stands as designers and manufacturers jostle to come up with the next big thing. Pull up banner stands were once the buzz word - and now everyone’s using them. That’s not to say that they don’t have their place, but serious exhibitors must keep abreast of all the new systems that are coming on to the market if they want to keep pace with their competition and have a display stand that really shines.
New systems allow for more dynamic shapes and constructions
Types of display stand systems
There is a range of options to consider when it comes to choosing your display system, all with their own unique characteristics. You may choose to attract attention with sheer force by opting for a stand that allows for a huge graphic area. Or it may be the shape or construction of the stand that separates you from your competitors. Stands are currently available with striking curved display shells, intriguing geometric stand designs or ingenious locking panels.
An expandable display stand system allows you to customise a stand to your needs and add to the stand in future years
An expandable system is always a good option in that it will allow you to add panels and create different shapes or when you need to upgrade to a larger display stand for future trade exhibitions, you can simply add to your existing display rather than starting from scratch.
Graphic design
Many suppliers have in-house designers who can provide graphics for your stand to your exact requirements, whether it's a company logo, message or other visuals. But be warned about using “free” or even low cost graphic design options, as the cold truth of the matter is that you most often get what you pay for. Effective display stands work because they thrust your graphics forward into the view of your target audience. So why pay all that money for the latest display stand or system just to present a sub-standard image of your company? It’s your stands graphics that will allow it to really shine and to reach its full marketing potential.
Large text is easy to read from afar and ensures your message gets heard
If you are creating your own graphics, remember that colour is a great way to create impact, so use it wisely. The clarity of your display message is critical, so don’t fall into the common pitfall of trying to give too much information and losing the clarity of your display stands message. The message of your display needs to be effective both up close and in attracting viewers from across a crowded exhibition hall, so at least some images and text should be large, while some smaller scale detail can be included to be read by the viewer after they approach your stand.
Lighting and accessories
A brightly lit display stand attracts attention, while spot lighting allows you to really highlight a particular message or product, or maybe just your company logo. Be sure to ask your supplier about display stand lighting options and be clear about the supply of power supply and where it will be available to you on the day of the display.
There are a range of other display accessories designed to help make your display stand design a success and ensure that your message gets heard, so consider display products such as brochure holders, poster displays, banners and counters. And bear in mind that, as mentioned earlier, some display systems are modular and come with their own array of compatible and co-ordinating add-ons that will give your stand a strong and cohesive look with the flexibility to suit the display space.
An effective display stand that stands out form the crowd must be more than just a talking point, but should be viewed as a priceless marketing tool with the potential to increase sales and generate leads that could potentially provide a income stream for years to come. So be sure to plan well ahead and enlist the help of an experienced display stand supplier to advise you what’s best for your business and happy exhibiting!
See more images of this great display stand here
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