Display Stand Design for Dynamic Exhibitiors

If you’re about to reach into your pocket for a company stand at the next expo or exhibition in an attempt to snare some new business, it pays to ensure that your display stand design stands out from the crowd. The amount you choose to spend on your stand is limitless and if exhibition designers had their way, we’d all go broke! Regardless of how expensive or “designed” your stand is, you can’t afford to lose sight of the basic idea of exhibiting – return on investment.

A great example of using product and colour to create an effective display stand that commands attention

Display stand design trends
Clearly you need a stand that not only reflects your business and illustrates your product, but it must catch the attention of passers by. It’s possible to create eye-catching and visually exciting display stands using only a simple portable display combined with some top quality graphics that will have your business standing out from the rest.

As with products on the market there are clear and identifiable trends in portable display stands as designers and manufacturers jostle to come up with the next big thing. Pull up banner stands were once the buzz word - and now everyone’s using them. That’s not to say that they don’t have their place, but serious exhibitors must keep abreast of all the new systems that are coming on to the market if they want to keep pace with their competition and have a display stand that really shines.

 New systems allow for more dynamic shapes and constructions

Types of display stand systems
There is a range of options to consider when it comes to choosing your display system, all with their own unique characteristics. You may choose to attract attention with sheer force by opting for a stand that allows for a huge graphic area. Or it may be the shape or construction of the stand that separates you from your competitors. Stands are currently available with striking curved display shells, intriguing geometric stand designs or ingenious locking panels.

An expandable display stand system allows you to customise a stand to your needs and add to the stand in future years

An expandable system is always a good option in that it will allow you to add panels and create different shapes or when you need to upgrade to a larger display stand for future trade exhibitions, you can simply add to your existing display rather than starting from scratch.

Graphic design
Many suppliers have in-house designers who can provide graphics for your stand to your exact requirements, whether it's a company logo, message or other visuals. But be warned about using “free” or even low cost graphic design options, as the cold truth of the matter is that you most often get what you pay for. Effective display stands work because they thrust your graphics forward into the view of your target audience. So why pay all that money for the latest display stand or system just to present a sub-standard image of your company? It’s your stands graphics that will allow it to really shine and to reach its full marketing potential.

Large text is easy to read from afar and ensures your message gets heard

If you are creating your own graphics, remember that colour is a great way to create impact, so use it wisely. The clarity of your display message is critical, so don’t fall into the common pitfall of trying to give too much information and losing the clarity of your display stands message. The message of your display needs to be effective both up close and in attracting viewers from across a crowded exhibition hall, so at least some images and text should be large, while some smaller scale detail can be included to be read by the viewer after they approach your stand.

Lighting and accessories
A brightly lit display stand attracts attention, while spot lighting allows you to really highlight a particular message or product, or maybe just your company logo. Be sure to ask your supplier about display stand lighting options and be clear about the supply of power supply and where it will be available to you on the day of the display.