In competitive retail environments, great “Point of Sale” displays can be the critical element that converts curious shopper into a serious customer. With that in mind, lets go through some tips for great POS displays.
As customers flow through your store browsing the products on display, they are searching for one of two things: More information on the products on display, or a great bargain. “Point of Sale” displays are the ideal tool for both of these goals. By providing prices and a sales pitch to the consumer, they convert window shoppers into paying customers at a higher rate than any other type of retail display or signage.
It all sound simple right? Well the principal is, but when it comes to choosing your POS display of choice, things start to get a little more complicated with the huge range of displays available. Will you opt for table talkers, suspended signage, floor graphics, free standing signs, a modular system, clip frames, pull up banners, shelf decals or a light box?
That’s where the professionals come in. Despite being a considerable capital investment, often the best choice is to hire a retail display consultant. Alternatively you might want to call upon your own experience in devising a display strategy for your shop. In this case there are many online suppliers of POS Displays and products to choose from.
Whatever course of action suits your business, the one thing you can be sure of is that some action is better than none. Point of Sale display is a “trial and error” pursuit, so even if your initial efforts are not successful, you should see this not as a failure, but one step on the road to success!
So good luck… and happy Point of Sales!
