Some of the larger retailers around use
retractable barriers as a means of keeping queues at their cash registers in order. It's a problem that all retailers would probably like to have - so many people queueing up to buy that a means of ordering the customer line up is required. But such barriers can also be of use if you have limited space around the register area and that area becoming blocked if shoppers queue in the wrong position. Here barrier posts can be used to ensure your customers wait to be served in the most efficient area.
One bonus of using such queue poles, is that most of these units have the facility to attach a sign holder to the top of the pole. You commonly see the sign holders displaying simple messages such as this:
Would you class that as an effective use of such a sign holder? I wouldn't. Sure it's informative and your customers may need a little bit of direction to have them stand in the correct location, but I would definitely add some branding to sign like this and, even better, incorporate some promotion material into your basic ol' "queue here" message. While customers are standing inline you might as well tell them why your business is so great, or alert them to a special offer that is currently running or try to "up-sell them". Why not?
So treat your
queue barrier posts like any of your other
display stands and ask yourself.... "How can I make the most of my investment in this product?" What ever your answer is, I guarantee it will be something more that the standard "Queue Here".
