They may not be the first product you think of when you're thinking of adding to your suite of display fixtures, but a
suggestion box can be a great way to start a conversation with your customers. People are more likely to give candid and truthful feedback when they can put it down anonymously on a piece of paper, so they are a reliable means of getting customers thoughts on your products, service and staff. Let's face it, if people are encountering a major roadblock in the buy process, you need to know about it!
As an added bonus, when people do leave you a suggestion or comment, you can also use the form that they fill out to collect some customer infomation that you can then use to respond to their ideas or complaints and thus begin a conversation that may become a valueable long term asset. An example of this is that if a customer has made a complaint, you could in turn offer them an exclusive discount, that may make up for their grievances, but more importantly, may get them back into your store when otherwise they might have been lost.
And for when it comes to employing a
donation box, this works more as a positive branding excersise, which of course also has the primary function of helping out your charity of choice - it's a win-win!
I found good information here.At a retail in-store level,merchandising products such as retail signage refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase.
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